Why Most People Fail to Stop Habits — And What Actually Works
Most habit-breaking advice targets the behavior itself. That's why it rarely works. Eric Edmeades has spent two decades discovering that it's not what you stop that matters — it's how your nervous system is wired to stop. That's your Stop Style™.
There are four distinct Stop Styles. If you've ever tried willpower, cold-turkey, or "just deciding" to quit something and failed, there's a very specific reason: you were using the wrong style for your neurology.
Using the wrong three styles doesn't just fail — it reinforces the habit and chips away at your self-esteem with every attempt.
In this free class, Eric walks you through the science of Behavior Change Dynamics™ — including evolutionary mismatch, shame release, and the role of identity in habit cessation — and helps you identify exactly which Stop Style is yours.
This isn't a motivational talk. It's a precision framework built on 15+ years of working with real people, rooted in evolutionary biology and behavioral psychology.
Once you know your Stop Style, change becomes effortless — not because you got stronger, but because you stopped fighting yourself.
The Evolutionary Root
Why humans are uniquely good at locking in behaviors — and why that backfires in the modern world.
The Shame Loop
How every failed quit attempt causes the behavior to stick deeper, and how to exit that loop permanently.
Your Stop Style™
Identify which of the four stopping profiles matches your neurology — and which three to avoid at all cost.
Behavior Off-Ramps
Automatic habits run below consciousness. Learn to locate and activate your personal off-ramp.
Identity-Level Change
Why surface-level behavior change fails, and how to update the identity that drives the behavior.
The Method
A structured, science-backed framework you can apply immediately to one habit you want to release today.
“Want to stop a behavior you don't like? You can do it in minutes. Get personal coaching from an expert in making positive shifts real and lasting. It's fun too.”— Observer Attendee
“I've participated in an incredible event that changes mindsets and behaviors live. It's exciting to see people relieved of their burdens.”— Observer Attendee
“Stopping a habit is not the same for everyone. Stop It Sunday can help by simply showing strategies. One might resonate and be the key for you.”— Observer Attendee
“Nail biting. Pattern interruption is key to stopping the behavior. I've experienced a clear shift.”— Participant Attendee
“Extremely useful both personally and as a therapist.”— Therapist Attendee
“Being able to engage with Eric directly is an invaluable experience. I can't believe he finds the time for this and is willing to help.”— Participant Attendee
Eric Edmeades
Eric Edmeades is one of the world's leading authorities on behavioral change. For over 20 years, he has focused on a single core question: why we do what we do — and how to stop doing the things we most want to stop.
He quit caffeine at 18, alcohol at 19, and processed foods at 21 — long before he understood the science behind what he was doing intuitively. That personal experience became the foundation of Behavior Change Dynamics™ and the Stop Style™ system.
He is the creator of WILDFIT® — a program that has transformed the relationship with food for over 500,000 people in 130+ countries. He was awarded a Medal by the Canadian Senate for his contribution to improving the quality of people's lives, and has spoken in the House of Lords on the intersection of human behavior and food industry accountability.
Join Eric Live Every Month
Once a month, Eric hosts Stop It Sunday — a live coaching experience where he shares important distinctions and strategies about behavior cessation, and provides live hotseat coaching to attendees in real time.
This is your chance to work directly with Eric, ask questions about your specific situation, and watch transformations happen right before your eyes.
Stop It Sunday is name-your-own-price — including free. Eric believes that money should never get in the way of your transformation.